Businesses face immense competition in the fast moving landscape of UAE and Dubai. They need a strong presence online for their clients to find them. This is true, especially for healthcare industries here, where Trust and Visibility is the currency of trade. If you are able to find a good SEO company in UAE, you have solved half of your problems. Brandcare Digital, is a leading SEO company who has helped multiple businesses across different industries in improving their search engine ranking in-turn growing their business. If we have to pick one of our recent successful projects, we would no doubt pick the one close to our heart. That is, when we helped a skin surgery brand improve Their online brand visibility and optimize their organic SEO. Also Check For SEO Agency Abu Dhabi
In this blog we will give you some inside information about how we helped them utilize the full power of SEO in boosting business growth.
The Challenge: A Concentrated Healthcare Industry in Dubai
When we met this skin surgery brand, they faced several significant Organic SEO problems. We listed it down for them. While operating in a high competition healthcare industry in Dubai, standing out against well-established competitors was the top of the list. Their website was great but it lacked visibility on search engines, which was making them missing out on valuable organic traffic. It was a critical problem as it lacked their ability to attract potential clients searching for skin surgery services in Dubai and across UAE.
As an experienced SEO company in Dubai, well versed in the local market dynamics, Brandcare Digital was to become their best friends helping them gain a competitive edge.l
1. SEO Audit and Strategy Development
The first step in our process was to conduct a comprehensive SEO audit. We analyzed their brand’s website, identifying any technical issues, potential flaws in contents and areas of improvement in keyword optimization. We understand the importance of targeting the right keywords and that it is the spine to a strong SEO optimization.
Notable steps that we suggested and did for them were:
- Identification of high traffic, low competition keywords.
- Competitor analysis to understand their brand positioning.
- Review of existing content and authority of backlinks for relevancy and authority.
Once we had the information from our audit, in the light of these insights, we proceeded with designing a customized strategy for the complete SEO transformation for the Skin Surgery Brand.
2. Local SEO Optimization for Dubai Market
The brand was targeting a client-base predominantly present in Dubai. Therefore, local SEO became an integral part of our SEO strategy. Brandcare Digital understood the importance of ranking well in local search results in the competition of Dubai.
Here is an outline of the steps we took to help our client as an experienced SEO company in Dubai.
- Implementation of Location Based Keywords: We optimized the target keywords with Location Based String. For example ‘Skin Surgery in Dubai’ and other terms based on relevancy and authority. We provided complete incorporation of these keywords in the website’s content, meta-information and headers.
- Google My Business Optimization: We optimized the brand’s google my business profile. Filled with accurate information, providing regular updates and collecting positive reviews from clients.
- Local Citation Building: We ensured that our business was listing in the most reputable business directories in Dubai helping them strengthen their authority in Dubai Market.
These steps were specifically targeting improvement in brand’s visibility in local searches, driving high-quality traffic that provided conversion into clients looking for skin surgery services in Dubai.
3. Technical SEO
Technical SEO provides a backbone of a successful SEO strategy. An SEO company in Dubai like Brandcare Digital knows that. Our SEO audits gave us insights on several technical gaps in our skin surgery brand’s website that were adversely affecting their performance on search engines.
We developed and implemented a comprehensive plan on optimizing the technical side of their website. Several improvements were made, including:
- Website Speed Improvement: Response time and Loading speed were given priority. Images were compressed, browser caching was done in improving the loading speed.
- Crawl Errors: We repaired the broken links, enhanced the XML sitemaps and submitted them consistently to the search engines to ensure the website was effectively crawled and indexed.
- Mobile Optimization: We know that search engines follow a mobile-first indexing. Hence we made sure that the brand’s website was efficiently responsive and provided a flawless, smooth experience across mobile devices.
In improving the overall performance and website experience, technical Organic SEO Played a crucial role. It not only increased the visitor’s retention rate but also increased the conversion rate.
The Transformation
As a result of our tailor-made SEO strategy, our skin surgery brand showed significant improvements in the first quarter:
- 40% increase in Organic traffic
- Ranked in the top 3 search results of high intent keywords
- 35% increase in lead generation
Conclusion
The revival of Skin Surgery Brand’s online presence is just one example of Brandcare Digital’s successful Organic SEO skills. We can help you become a leader in your industry. If you’re looking for a result oriented, measurable and successful SEO company in Dubai, Brandcare Digital is a perfect fit for you.